Waterful is the brainchild of one of the Founders, Tom Doyle, an entrepreneur (and father of 6) who views the world as a place where parents are constantly trying to free themselves from unhealthy consumer products, and choose ones with natural and healthy ingredients.
In fact, his first company, Promise Gluten Free, was founded on gluten-free foods.
Having used more than his share of baby wipes, he began to wonder why so many manufacturers use plastic, chemicals, and artificial ingredients in their baby wipe products.
He thought a pure, natural wipe would mean fewer rashes and gentler treatment of sensitive skin. He committed to make it 100% free of plastic, and 100% biodegradable so it breaks down in months, not decades.
Two experienced partners, John Walsh & David Henderson, joined the cause and Waterful was born: A baby wipe free of plastic and chemicals, and filled with purified water and natural plant-based fibers.
Waterful has grown rapidly into a brand with global reach. Moms around the world, from Dublin to Dubai, want baby wipes that are good for their babies and respectful of our planet.
We are proud to have a growing and fun group of talented people working together to bring our products to more and more parents around the world.